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Collection: What's Your Pronoun?

The New Normal is about inclusivity. Let's normalize non-conforming gender-identity.

Using your  pronouns in signatures and social media biographies tells everyone that you are not going to assume their gender. It is an important move towards real inclusivity in the workplace and wider society. It creates a healthier, safe space so everyone can bring their 'whole self' to work and be respected for it.

What's your pronoun? Please let us know if you don't see yours in our collection, and we will happily create it!!

28 products
  • He - Better than Basic Short-Sleeve
    Regular price
    $31.00
    Sale price
    $31.00
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  • She - Calm & Casual Long-Sleeve
    She - Relaxed V-Neck Long-Sleeve - black
    Regular price
    $40.00
    Sale price
    $40.00
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  • They - Vinyasa Short-Sleeve
    They - Vinyasa Short-Sleeve - charcoal gray
    Regular price
    $35.00
    Sale price
    $35.00
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  • Ze - Vinyasa Long-Sleeve
    Regular price
    $41.00
    Sale price
    $41.00
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  • He - New Normal Tank
    Regular price
    $33.00
    Sale price
    $33.00
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  • She - Taylor Short-Sleeve
    Regular price
    from $32.50
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    from $32.50
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  • They - The Player
    Regular price
    $37.00
    Sale price
    $37.00
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  • Ze - Better than Basic Short-Sleeve
    Regular price
    $31.00
    Sale price
    $31.00
    Regular price
    Unit price
    per 
    Sold out
  • He - Calm & Casual Long-Sleeve
    He - Relaxed V-Neck Long-Sleeve - black
    Regular price
    $40.00
    Sale price
    $40.00
    Regular price
    Unit price
    per 
    Sold out
  • She - Vinyasa Short-Sleeve
    She - Vinyasa Short-Sleeve - charcoal gray
    Regular price
    $35.00
    Sale price
    $35.00
    Regular price
    Unit price
    per 
    Sold out
  • They - Vinyasa Long-Sleeve
    Regular price
    $41.00
    Sale price
    $41.00
    Regular price
    Unit price
    per 
    Sold out
  • Ze - New Normal Tank
    Regular price
    $33.00
    Sale price
    $33.00
    Regular price
    Unit price
    per 
    Sold out